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- Bad Hires, AI Referrals, and Netflix’s $324 Billion Crown
Bad Hires, AI Referrals, and Netflix’s $324 Billion Crown
Hope you enjoyed Labor Day! We took Monday off too. The good news? You’re getting back-to-back newsletters this week. Your inbox missed us. Probably.
I share the 4-5 most important accounting that actually matter. I scroll so you don’t have to.
So grab your coffee, take a quick break, and lets catch up.
Today’s Ledger:
Regret that hire?
ChatGPT picks your CPA.
Netflix dwarfs Disney.
WTF of the Day🤯
Ask This 6 Months After Every Hire
Accounting firms benchmark everything except one of their biggest expenses. People. A bad hire can cost thousands in recruiting, partner time, and onboarding, only to leave you back at square one six months later. The fix is not complicated. Track things like first-year turnover, promotion rates, offer acceptance, time to hire, and whether your best people are actually sticking around.
One metric might tell you more than the rest. Six months after someone starts, ask the hiring manager one question. Would we hire this person again? If the answer keeps coming back no, the problem might not be the talent pool. It might be your hiring process.
Read the article
What’s poppin in accounting🍿
Your Next Client Might Ask ChatGPT First
For years, accounting firms lived on referrals, Google, and a decent website. That is changing. More prospects are asking ChatGPT, Gemini, or Perplexity which CPA firm they should hire. The catch is brutal. AI usually gives them just three or four names. If your firm is not on that shortlist, you may never even know the lead existed.
The fix is not some giant AI marketing budget. Ask every new lead how they found you. Make sure your Google Business Profile actually lists what you do. Build website pages that answer specific client questions, not vague marketing fluff. Then test the same prompts your prospects are using. If AI is becoming the new front door, accounting firms need to make sure they are standing near it.
Read the article
Weekly Trend Chart 📊
Netflix Is Worth Almost 2 Disneys
Netflix is now the most valuable entertainment company in the world at $324 billion. Disney sits way behind at $179 billion, followed by Sony at $137 billion. Twelve of the top 20 companies are American, so when it comes to entertainment money, the U.S. still owns a huge chunk of the scoreboard.
The weird one is Spotify. It is worth $106 billion and ranks fourth despite owning no theme parks, movie studios, or TV networks. Turns out you do not need castles, superheroes, or roller coasters to build an entertainment giant.
Meme of the Day😂
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