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- Intuit wants accountants back
Intuit wants accountants back
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I share the 4-5 most important accounting that actually matter. I scroll so you don’t have to.
So grab your coffee, take a quick break, and lets catch up.
Today’s Ledger:
Intuit wants accountants back.
The billable hour is dying.
Vacation math is getting ugly.
WTF of the Day🤯
Intuit Is Trying To Win Back Accountants
For years, accountants have had a pretty clear worry about Intuit. QuickBooks was useful, but Intuit also looked like it wanted to sell services directly to their clients. Now CEO Sasan Goodarzi is trying to reset the relationship. He told accountants, “You are the customer, not a channel.” That is a big shift. Intuit says it will stop marketing bookkeeping and similar services to businesses that already work with an accountant. Instead, it wants to help firms bring on clients, use more Intuit tools, and eventually get matched with new businesses through its coming ProPartner program.
Intuit does not want accountants seeing it as competition anymore. It wants to be the platform underneath the firm. The company also announced a long list of upgrades, including multi-tab browsing, better support tracking, client collaboration tools, cross-client insights, firm templates, cleaner bank feeds, AI automation, and eventually an Agent Studio for custom AI agents. The
What’s poppin in accounting🍿
The Billable Hour Is Losing Its Grip On Tax Firms
For years, accounting firms had a simple model. Do the work. Track the hours. Send the bill. But that model is starting to look old. New Ignition polling found that only 5.2% of tax prep firms still charge by the hour. Bookkeeping is not far behind, with only 8.2% using hourly billing. Most firms are now using fixed fees, value pricing, minimum fees with complexity added on, or set prices by service.
The reason is obvious. Clients do not care how long a tax return took. They care that it was done right. And as AI and automation make the work faster, hourly billing gets even harder to defend. Ignition found that 77% of firms plan to raise prices, mostly because their own costs are rising. The bigger lesson is that many firms may still be undercharging. Firms using Ignition’s pricing recommendations raise prices by an average of 40%. That says the market can probably handle more than many firm owners think.
Weekly Trend Chart 📊
Summer Vacation Is Getting Too Expensive
Summer used to come with a simple promise. School ends. Work slows down a little. Families find a beach, a lake, a cheap flight, or at least a hotel pool. But this year, a lot of Americans are looking at the price tag and staying home. 45% of Americans are not planning to take a summer vacation. The main reason. Flights, hotels, food, and all the little extras now turn a normal family trip into a budget meeting.
That is why Skyscanner is pushing cheaper trips closer to home. Its Smarter Summer Report found the cheapest flights were mostly to U.S. cities. Punta Gorda, Florida came in first, with average June flights around $179. Americans still want the vacation. They still want the break. They just want it to make sense before they hit book.
Meme of the Day😂
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