The Friday Lowdown ⬇️

If you're new around here, every day I share the 4-5 best accounting insights I saw in the past 24 hours.

I scroll. so you don't have to.

💎 WTF of the Day

Baker Tilly Buys KraftCPAs to Expand in the Southeast

Baker Tilly is acquiring KraftCPAs, a Nashville based accounting firm with 60 years of experience in tax, audit, and advisory work. Kraft also brings strong ties in industries like construction, healthcare, and real estate.

This move helps Baker Tilly grow its presence in the Southeast and follows a $7 billion merger with Moss Adams that will make it the sixth largest CPA firm in the US. Both firms say they share similar values, but the play is clearly about growth, talent, and market share.

Source

💎 What’s poppin in accounting

QuickBooks Adds AI Bots to Run Your Books

Intuit just launched a squad of AI agents to handle your accounting, payments, lead tracking, and more. It’s their way of replacing the 10 different apps most small businesses juggle.

The bots sort hot vs cold leads, write invoices, track your cash flow, and even suggest when to follow up. Humans still double-check the AI’s work, and your data stays private. The goal? Save time, ditch busywork, and run everything from one place.

Source: INC 

 📊 Weekly Trend Chart

Hilton’s Now Booking… Cruises?

Hilton, the hotel giant with 8,447 locations, just announced it’s dipping into cruises with a fancy new experience: the Waldorf Astoria Nile River. Think five decks, 29 suites, and old school luxury vibes, not some massive party boat.

They’re not going full cruise industry like Marriott or Four Seasons though. Hilton says it’s more of a throwback to their 1960s floating hotel days in Egypt. Makes sense, since they’re already adding two hotels per day on land.

Oh, and cruise stocks like Carnival just shot up after record earnings, so maybe Hilton just wants a taste of those waters.

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